Pillar 03 · Branding & Visual Identity

A visual identity that looks unmistakable on every screen and page.

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Good branding is more than a single PNG file. We design complete, practical logo systems, colour and typography rules, stationery, and digital templates that make your business look settled from day one.

Start a Branding Brief See Client Brand Systems

What Is in a Wakeful Studio Brand Kit

Built for real-world use — web, print, email and clothing.

Every brand identity we deliver is packaged into an organised folder structure so you (or any printer, developer, or supplier) always have the exact file needed.

01 · Logo System

Primary, Tagline & Icon Lockups

We craft a primary horizontal lockup, a tagline lockup, and a standalone icon/monogram in light, dark, and monochrome variants.

True vector .SVG master files for crisp scaling at any size
High-resolution transparent & background .PNG files
Ready-to-use website favicon.ico and app icons (32px to 1024px)

02 · Brand Guide

Colour & Typography System

A concise, practical PDF brand guide documenting your visual rules so your brand never drifts off-colour.

Exact Hex, RGB, and print CMYK colour values with clear usage roles
Heading, accent, and body font pairings (using open-source Google Fonts so your team pays zero font licence fees)
Clear spacing, background contrast, and do/don't examples

03 · Everyday Touchpoints

Stationery, Documents & Signatures

The everyday pieces your customers and partners actually see in their inbox and on their desk.

Print-ready business cards and Word/Google Docs letterheads
Quote, invoice, Certificate of Analysis (CoA), or proposal templates
HTML email signatures for Outlook, Gmail, and Apple Mail + social profile banners

Starting from scratch or refreshing?

Whether you need a brand from zero or a tidy-up of an existing logo

If you already have a logo you love (or only have a low-resolution JPEG from years ago), we can vectorise it, build a proper colour and type system around it, and carry it seamlessly into your website and merch.

Discuss Your Brand →